Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series), 3rd edition

Measure, manage and get the most out of your marketing.

Key Marketing Metrics
is the definitive guide to today’s most valuable marketing metrics. In
this thoroughly updated and significantly expanded book, you will
understand the pros, the cons and the nuances of more than 50 of the
most important metrics, and know exactly how to choose the right one for
every challenge.

With leading experts, discover how to build your reputation by:

• * Using
  marketing dashboards to view market dynamics from multiple
  perspectives, maximize accuracy, and “triangulate” to optimal solutions
• * Applying
  high-value metrics for virtually every facet of marketing to maximise
  the return on your investment and identify the best new opportunities
  for profit
• * Building models to assist with planning to give you the best tools for decision-making

In
its third edition, this award-winning book now includes the latest web,
online, social, and email metrics, plus new insights into measuring
marketing ROI and brand equity.

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